Your
Purchase
Makes a
Difference
Each purchase of Zera Jasmine bag of rice becomes a lifeline extended to the rural heartlands of Thailand. At Nathan Trading Company, we deeply value Thai culture and the well-being of its people. With every bag sold, you are contributing directly to the fight against hunger, empowering local communities, and saving the lives of those in urgent need. Your choice is more than a meal—it's a statement of support and value for the rich tapestry of Thai life.
Zera’s mission is to offer the highest quality Thai rice to the world, while nurturing the land and lives of our local farming communities. We are dedicated to sustainable practices, cultural authenticity, and social responsibility. Every Zera product not only feeds bodies but also fuels the prosperity of Thai heritage and the empowerment of our growers.
Zera takes pride in presenting our premium Jasmine rice, a true gem harvested from the fertile plains of Northeastern Thailand. Known for its delicate floral aroma and subtle pandan-like fragrance, our Jasmine rice is a long-grain variety that is cherished globally for its distinctive taste and fluffy, slightly sticky texture after cooking. Cultivated with care by experienced farmers, Zera's Jasmine rice boasts a pearly white appearance, signifying its purity and quality.
Authentic Aroma and Flavor
Experience the genuine aroma of traditional Thai Jasmine rice, a staple that transforms meals with its exquisite fragrance and rich, authentic flavor.
Premium Quality Harvest
Our rice is selected from the finest crops in Northeastern Thailand, ensuring a premium dining experience with every grain.
Socially Responsible
Each purchase of Zera rice contributes to the well-being of Thai agricultural communities, fostering growth and prosperity in the rural heartlands.